Until the ‘Gentleman’s Magazine’ was founded by Edward Cave in 1731 there was no such wide-ranging publication, just specialised ones. There had been earlier attempts but in Cave this magazine had a talented businessman at its head. The magazine would report on anything it felt its readers would be interested in from Latin to commodity prices. The ‘Gentleman’s Magazine’ (1731-1922) quickly set itself up as a Tory-based journal and the following year encouraged the founding of the ‘London Magazine’ (1732-85) in political opposition.