This title page by Johann Baptist Homann includes an allegorical image of Atlas holding the world aloft, along with images of Triton, Mercury, and a number of other gods, overlooking a projection of the Globe showing Africa and Europe. The famous German firm of cartographic publishers was founded by Johann Baptist Homann (1664-1724) in 1702 in Nuremberg. In 1707 he published the ‘Atlas Novus’ whose success continued for many years. In recognition of this Homann was elected to the Berlin Academy of Sciences. In 1715 he was appointed Geographer to the Emperor receiving a privilege. His successor was his son Johann Christoph Homann (1703-30) who died young. The business was continued as Homann Heirs by several heirs and through several generations until closed c.1852. Heinz (1997).